New Trend in Television Serial

The new trend in television serial we can notice is the promotional activities on the daily soaps and the trend of making and generating stories according to the promotional activities and they are also enjoyed by the public.

Small screen is no more 'small'. Even the seductive silver screen laced with star power and multi-crore budgets is now looking at the small screen for creating a buzz. Since five years, film promotions through reality shows have been a constant factor. But now film promotions are looking at daily soaps for enticing the audiences to see the action unfold in dark theatres. And with this drift, lies a a smart strategy to make the pan-Indian audiences get a sneak peek at the upcoming players fighting for raking in moolah at the ticket window. Not only the lead film stars are making their entries for special episodes in daily soaps — they are playing the movie characters as well to give that extra punch to their promtional acts. Here's a look at the latest 'filmi' daily soaps.

In times when TRPs can decide the popularity of soaps on a weekly basis, GECs feel shows need aggressive and more direct promotional activities even though they involve huge sums of money. Ajay Bhalwankar, content head of a GEC says, "Pavitra Rishta's strength lies in understanding Mumbai's common man and mirroring his reality. Creating an opportunity to shoot in a chawl in Mumbai is our way of thanking out audiences who have loved and supported the show."

The showmakers don't mind spending the moolah for all these promotional activities. Prashant says, "How you package your show makes all the difference these days and for that one need to spend money. If a small gift is wrapped in a fancy way, then it definitely attracts more attention. They say a book shouldn't be judged by its cover, but if the cover isn't appealing then no one will pick it up from the shelf. So, one has to go out of its way and make a mark."